What's Inside?

Resources to..

https://www.loom.com/share/006ebd4368974e1b81e11b0c734f5134

Why I created this?

Roblox boasts 5.7 Billion accounts with 200m+ monthly active users, half of them Gen Z, with an average user spending 2.6 hours on Roblox – every day. This is the next space for brands to evolve to, and more and more web3 brands are beginning to set their sights on this audience.

I imagined what I’d do if I wanted to commission a Roblox game, where I’d start, and there’s nothing that pulls everything together. Who are the best agencies, what are the best practices, what stats can I use to pitch to the exec team.

So So I made this and adding it to the MKTDAO

1. Learn The Fundamentals 🎓

🎓 Mastering Brand Engagement on Roblox Excellent course by Diego Borgo and Exlusible

📺 Roblox Official YouTube (some great insights/keynotes/interviews here)

📺 The Gang Co-Founder Marcus Holmström Interview [Link]

📺 Sawhorse Productions Founder. Nic Hill Interview [Link]

2. Pitch to your Exec Team 🤝

🔥 Realtime Stats for Brands on Roblox

📝 Roblox Reports | Official Roblox Research (use stats for exec pitching)

🎯 Roblox Ads - for a softer starting point

🤓 Case Studies & Tear downs by Stephen Dypiangco

🎨 Roblox Logos - slap these across your pitch

3. Find Your Agency - Brand x Roblox Collabs 🔎

⇅ sort by Roblox stats, 📰 Press Releases, 📺 Hero Videos, 🌐 Landing Pages, ✏️ Copy / Description's

27 Biggest Brands in Roblox

Any missing? DM me to be added

4. Build Your Go To Market Strategy

Many brands have flopped on launches, Roblox requires a different approuch. Take the time to learn the nuonces.